A New Era of Opulence
Founded in May 2025 by Anubhav Jain, a fourth-generation jeweller, Nitara is the embodiment of legacy meeting innovation. Rooted in a rich heritage of fine jewellery craftsmanship, Anubhav’s vision brings forth a brand that harmoniously blends time-honored artistry with modern technology.
At Nitara, we specialize in silver-based lab-grown diamond jewellery, offering pieces that are not only visually stunning but also ethically and environmentally conscious. Our diamonds are cultivated using cutting-edge techniques, ensuring they possess the same physical, chemical, and optical properties as mined diamonds, but without the environmental toll.
Why Choose Nitara?
In a world where luxury and responsibility go hand in hand, Nitara stands as a beacon for those seeking sustainable diamond jewellery without compromising on beauty or quality. Our pieces are perfect for marking life’s significant moments, be it engagements, anniversaries, or personal milestones.
Our Commitment to Excellence
Ethical Sourcing
By choosing lab-grown diamonds, we eliminate the need for mining,
reducing environmental degradation and promoting sustainable practices.
Uncompromised Quality
Each diamond is meticulously crafted, adhering to the highest
standards of the 4Cs—Cut, Clarity, Color, and Carat.
Innovative Design
Our collections reflect a fusion of classic elegance and contemporary
aesthetics, catering to the discerning tastes of modern connoisseurs.
Our Vision
Our vision is to become a trusted global name in accessible luxury—a brand where lab-grown diamonds redefine what it means to indulge responsibly. We dream of a world where celebrating yourself, your loved ones, or your values doesn’t come at the cost of the Earth or your principles. At Nitara, we imagine luxury as a feeling—a quiet confidence, a lasting memory, a conscious choice. Through our collections, we aim to democratize elegance and make high-end, sustainable jewellery
available to more people—so that beauty is no longer a privilege, but a shared experience. As we lead this new era of opulence, our goal is to shape a future where legacy meets accessibility, where jewellery tells stories of both tradition and transformation. With Nitara, the sparkle of your diamond is matched only by the integrity behind it—and the joy of knowing you didn’t have to choose between extravagance and ethics.
Our Mission
At Nitara, our mission is to bring the allure of fine luxury within reach, by offering impeccably crafted silver-based lab-grown diamond jewellery that celebrates both beauty and responsibility.
We believe that true opulence lies not in excess, but in intention—in the harmony of elegance, ethics, and accessibility.
Founded by Anubhav Jain, a fourth-generation jeweller, Nitara continues a legacy rooted in trust and craftsmanship while embracing the possibilities of a new era. With advanced technology and refined artistry, we create sustainable, conflict-free diamonds that mirror the brilliance of mined stones—at a fraction of the environmental and financial cost.
We exist for the modern individual who seeks more than sparkle—who seeks meaning, integrity, and timeless style. Nitara is about adorning life’s milestones with luxury that feels personal, conscious, and attainable, without compromising on quality or heritage. Every piece is a testament to our belief that affordable luxury is not a paradox—it’s the future.
testimonial
“I’m in love with the necklace set I bought from Nitara. It’s not just jewellery—it’s a statement. The craftsmanship feels deeply rooted in Indian heritage, yet the style is so contemporary that I wore it for both a wedding function and a formal dinner. The ‘Vibe’ — that raw, earthy yet luxe feel—comes through…
Tanya Sharma
Mumbai
Nitara Jewels truly understands modern Indian elegance. I paired their sleek silver bracelet with one of their delicate earring sets, and it felt like the perfect blend of minimalism and tradition. The earrings are feather-light yet sparkle with grace. It’s rare to find jewellery that feels this luxurious and still reflects authenticity.
Aarushi Nanda
Bengaluru
“I bought a pair of handcrafted bangles from Nitara Jewels for my sister’s wedding, and they are beyond exquisite. The finish, the detailing, the weight—it screams luxury without being loud. Everyone kept asking where I got them from. What I loved most? They looked just as regal in real life as they did online.”
Ritika Maheshwari
Delhi
We chose a complete jewellery set from Nitara for my daughter’s engagement—rings, earrings, and a layered necklace. Everything came beautifully packed, and the craftsmanship stunned us. Each ring tells a story. It didn’t feel mass-produced; it felt made for her. Thank you, Nitara, for helping us gift something truly meaningful.
Mrs. Meenal Joshi
Ahmedabad
