A New Era of Opulence
Founded in May 2025 by Anubhav Jain, a fourth-generation jeweller, Nitara is the embodiment of legacy meeting innovation. Rooted in a rich heritage of fine jewellery craftsmanship, Anubhav’s vision brings forth a brand that harmoniously blends time-honored artistry with modern technology.
At Nitara, we specialize in silver-based lab-grown diamond jewellery, offering pieces that are not only visually stunning but also ethically and environmentally conscious. Our diamonds are cultivated using cutting-edge techniques, ensuring they possess the same physical, chemical, and optical properties as mined diamonds, but without the environmental toll.
Why Choose Nitara?
In a world where luxury and responsibility go hand in hand, Nitara stands as a beacon for those seeking sustainable diamond jewellery without compromising on beauty or quality. Our pieces are perfect for marking life’s significant moments, be it engagements, anniversaries, or personal milestones.
Our Commitment to Excellence
Our Vision
available to more people—so that beauty is no longer a privilege, but a shared experience.
Our Mission
At Nitara, our mission is to bring the allure of fine luxury within reach, by offering impeccably crafted silver-based lab-grown diamond jewellery that celebrates both beauty and responsibility.
We believe that true opulence lies not in excess, but in intention—in the harmony of elegance, ethics, and accessibility.
Founded by Anubhav Jain, a fourth-generation jeweller, Nitara continues a legacy rooted in trust and craftsmanship while embracing the possibilities of a new era. With advanced technology and refined artistry, we create sustainable, conflict-free diamonds that mirror the brilliance of mined stones—at a fraction of the environmental and financial cost.
We exist for the modern individual who seeks more than sparkle—who seeks meaning, integrity, and timeless style. Nitara is about adorning life’s milestones with luxury that feels personal, conscious, and attainable, without compromising on quality or heritage. Every piece is a testament to our belief that affordable luxury is not a paradox—it’s the future.
testimonial
“I’m in love with the necklace set I bought from Nitara. It’s not just jewellery—it’s a statement. The craftsmanship feels deeply rooted in Indian heritage, yet the style is so contemporary that I wore it for both a wedding function and a formal dinner. The ‘Vibe’ — that raw, earthy yet luxe feel—comes through...
Tanya Sharma
Nitara Jewels truly understands modern Indian elegance. I paired their sleek silver bracelet with one of their delicate earring sets, and it felt like the perfect blend of minimalism and tradition. The earrings are feather-light yet sparkle with grace. It’s rare to find jewellery that feels this luxurious and still reflects authenticity.
Aarushi Nanda
“I bought a pair of handcrafted bangles from Nitara Jewels for my sister’s wedding, and they are beyond exquisite. The finish, the detailing, the weight—it screams luxury without being loud. Everyone kept asking where I got them from. What I loved most? They looked just as regal in real life as they did online.”
Ritika Maheshwari
We chose a complete jewellery set from Nitara for my daughter’s engagement—rings, earrings, and a layered necklace. Everything came beautifully packed, and the craftsmanship stunned us. Each ring tells a story. It didn’t feel mass-produced; it felt made for her. Thank you, Nitara, for helping us gift something truly meaningful.
